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The label, name, term, design, or symbol by which a product is identified, where the characteristics and personality of a particular product are recognizable, and a product made and marketed under a specific name by a specific company. E.g. Tide laundry detergent.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The label, name, term, design, or symbol by which a product is identified, where the characteristics and personality of a particular product are recognizable, and a product made and marketed under a specific name by a specific company. E.g. Tide laundry detergent.





 
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