A school of advertising that says, “If the consumer has heard of us, we’ve done our job.” Brand advertising creates product awareness and communicate the brand’s attributes or positioning in the market place.

🎲 Try a Random Question  |  Total Questions in Quiz: 1203  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Modern Marketing Glossary — practice the complete quiz, review flashcards, or try a random question.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A school of advertising that says, “If the consumer has heard of us, we’ve done our job.” Brand advertising creates product awareness and communicate the brand’s attributes or positioning in the market place.