A reply card addressed to the marketer with a business reply permit code, which allows the prospect to mail back the reply card to the marketer without paying postage; postage is paid by the marketer. Used primarily in direct mail packages that generate leads.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. A reply card addressed to the marketer with a business reply permit code, which allows the prospect to mail back the reply card to the marketer without paying postage; postage is paid by the marketer. Used primarily in direct mail packages that generate leads.