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A reply envelope addressed to the marketer with a business reply permit code, which allows the prospect to mail back the envelope to the marketer without paying postage; postage is paid by the marketer. Used primarily in direct mail packages that either are asking for an order or confidential information the prospect would not like his mail carrier or anyone else to see.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A reply envelope addressed to the marketer with a business reply permit code, which allows the prospect to mail back the envelope to the marketer without paying postage; postage is paid by the marketer. Used primarily in direct mail packages that either are asking for an order or confidential information the prospect would not like his mail carrier or anyone else to see.





 
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