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In direct mail marketing, the number of orders or percentage response you have to get, so that the net sales generated by the direct mail package are equal to the cost of mailing that package.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. In direct mail marketing, the number of orders or percentage response you have to get, so that the net sales generated by the direct mail package are equal to the cost of mailing that package.





 
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