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A person who loves looking at marketing materials, but never buys anything. So-named for prospects who go to trade shows and fill plastic bags with sales brochures from every booth on the floor, then go home, drop it in a closet, and never look at it again.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A person who loves looking at marketing materials, but never buys anything. So-named for prospects who go to trade shows and fill plastic bags with sales brochures from every booth on the floor, then go home, drop it in a closet, and never look at it again.





 
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