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Marketing tactics that are new, hip, or trendy, but have not proven themselves to be a fraction as effective as more established marketing channels. Young and inexperienced marketers blindly assume that if a marketing channel or tactic is new, it is automatically better. Experienced marketers use new channels sparingly and test cautiously until the medium has demonstrated its ability to generate positive ROI.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Marketing tactics that are new, hip, or trendy, but have not proven themselves to be a fraction as effective as more established marketing channels. Young and inexperienced marketers blindly assume that if a marketing channel or tactic is new, it is automatically better. Experienced marketers use new channels sparingly and test cautiously until the medium has demonstrated its ability to generate positive ROI.





 
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