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A small insert in a direct mail package, usually measuring 4 by 9 inches. The buck slip can be used for almost anything; however most often, it highlights a premium, which is a free bonus gift given with order; a guarantee; an option or accessory; an upsell to a deluxe model; or a special product feature. It is called a buck slip because it is roughly the size of a dollar bill.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A small insert in a direct mail package, usually measuring 4 by 9 inches. The buck slip can be used for almost anything; however most often, it highlights a premium, which is a free bonus gift given with order; a guarantee; an option or accessory; an upsell to a deluxe model; or a special product feature. It is called a buck slip because it is roughly the size of a dollar bill.





 
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