An ad surrounded by other ads. Much more desirable is to have an ad surrounded by articles, which get greater readership than ads. Buried ads tend to get lost and their response is reduced as a result.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. An ad surrounded by other ads. Much more desirable is to have an ad surrounded by articles, which get greater readership than ads. Buried ads tend to get lost and their response is reduced as a result.