A course, program, or other offering to train the buyer; or otherwise, help her get started in a specific small business, usually home-based. For instance, American Writers and Artists Inc. sells freelance copywriting as a business opportunity.

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1. A course, program, or other offering to train the buyer; or otherwise, help her get started in a specific small business, usually home-based. For instance, American Writers and Artists Inc. sells freelance copywriting as a business opportunity.