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A permit from the post office you can use to print business reply cards, or envelopes, which prospects can mail back to you, the marketer, without affixing postage. You pay the postage, but only on the cards and envelopes actually returned to use, not on all the cards and envelopes printed. This is why using a business reply permit makes a lot more sense than affixing postage stamps to all your reply cards and envelopes; if you do that, you are paying postage whether the card or envelope is mailed back to you or not. Crazy.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A permit from the post office you can use to print business reply cards, or envelopes, which prospects can mail back to you, the marketer, without affixing postage. You pay the postage, but only on the cards and envelopes actually returned to use, not on all the cards and envelopes printed. This is why using a business reply permit makes a lot more sense than affixing postage stamps to all your reply cards and envelopes; if you do that, you are paying postage whether the card or envelope is mailed back to you or not. Crazy.





 
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