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Any person who influences the purchase decision; e.g. the CEO, CFO, purchasing agent, plant engineer, and IT manager. In business-to-business marketing, the four major categories of buying influences are executive (e.g. CEO), financial (e.g. CFO), technical (e.g. IT manager), and end user (managers and other staff).

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Any person who influences the purchase decision; e.g. the CEO, CFO, purchasing agent, plant engineer, and IT manager. In business-to-business marketing, the four major categories of buying influences are executive (e.g. CEO), financial (e.g. CFO), technical (e.g. IT manager), and end user (managers and other staff).





 
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