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You have a captive market if you sell a product or service that requires the buyer and seller to be in close proximity, and there is no other company offering that product or service in that area. Thanks to the Internet, fewer and fewer businesses have captive markets. For instance, if you are the only shoe store in your town, your customers can now buy shoes online - No more captive market.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. You have a captive market if you sell a product or service that requires the buyer and seller to be in close proximity, and there is no other company offering that product or service in that area. Thanks to the Internet, fewer and fewer businesses have captive markets. For instance, if you are the only shoe store in your town, your customers can now buy shoes online - No more captive market.





 
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