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A statement made in advertising about the benefits, features, or performance of a product or service. Claims must be factual and supported by proof. For instance, if you sell dietary supplements, claims you make about the benefits of their ingredients must be supported by clinical studies in peer-reviewed journals.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A statement made in advertising about the benefits, features, or performance of a product or service. Claims must be factual and supported by proof. For instance, if you sell dietary supplements, claims you make about the benefits of their ingredients must be supported by clinical studies in peer-reviewed journals.





 
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