You land on a squeeze page to accept an offer. On the page, there is a line that says something like, “You may be interested in these related offers.” Underneath are half a dozen offers for other products. You can click to select the ones you are interested in, and those marketers get your opt-in when you submit the page to get the primary offer. Those half a dozen other marketers have paid an advertising charge to be on that page. This is a co-registration: you register for the other offers, in addition to the primary offer.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. You land on a squeeze page to accept an offer. On the page, there is a line that says something like, “You may be interested in these related offers.” Underneath are half a dozen offers for other products. You can click to select the ones you are interested in, and those marketers get your opt-in when you submit the page to get the primary offer. Those half a dozen other marketers have paid an advertising charge to be on that page. This is a co-registration: you register for the other offers, in addition to the primary offer.