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A marketing analytic that identifies relationships between characteristics of a population or group of people and that population’s behavior. For a publisher of an annual directory, cohort analysis showed that of those who purchase an annual directory, the buyers who purchased three years ago were the most likely to buy this year’s edition.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A marketing analytic that identifies relationships between characteristics of a population or group of people and that population’s behavior. For a publisher of an annual directory, cohort analysis showed that of those who purchase an annual directory, the buyers who purchased three years ago were the most likely to buy this year’s edition.





 
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