Visitors to a web site or page who do not know and have no previous relationship with the marketer; common sources of cold traffic are Facebook ads, pay-per-click ads, and organic search.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. Visitors to a web site or page who do not know and have no previous relationship with the marketer; common sources of cold traffic are Facebook ads, pay-per-click ads, and organic search.