Making sure marketing copy follows all the laws, rules, and regulations for the product category in particular and advertising in general. For instance, copy promoting a dietary supplement cannot claim that the pill cures any disease. Like, an ad for a prostate supplement cannot say it is used to treat benign prostate hyperplasia (BPH); it can say it promotes optimal prostate health.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. Making sure marketing copy follows all the laws, rules, and regulations for the product category in particular and advertising in general. For instance, copy promoting a dietary supplement cannot claim that the pill cures any disease. Like, an ad for a prostate supplement cannot say it is used to treat benign prostate hyperplasia (BPH); it can say it promotes optimal prostate health.