Home  >  Marketing Management 101  >  Modern Marketing Glossary

Divide the total cost of the marketing campaign by the total number of inquiries received to calculate the cost paid to generate each inquiry. The costs used in the calculation are usually the recurring costs; e.g. the media cost to air a radio commercial, and not the one-time creative cost to write and design the promotion.

🎲 Try a Random Question  |  Total Questions in Quiz: 1203  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Modern Marketing Glossary — practice the complete quiz, review flashcards, or try a random question.
🧠 Flashcards (fast review) 🧪 Practice Quiz ⚔️ Challenge a Friend 🥊 📊 View Stats

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Divide the total cost of the marketing campaign by the total number of inquiries received to calculate the cost paid to generate each inquiry. The costs used in the calculation are usually the recurring costs; e.g. the media cost to air a radio commercial, and not the one-time creative cost to write and design the promotion.





 
❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

🌈  Our mission is to help improve your scores in any subject and exam withonline quizzes, practice tests, study guides, & advice for students. Since 2018.
About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know?
Privacy | Terms |
Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.