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The part of the promotion that tells the prospect what action to take. On a website, a CTA is typically a button that, when clicked, goes to a form the prospect can fill out and submit to get something in return; for instance, a newsletter, a report, a product.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The part of the promotion that tells the prospect what action to take. On a website, a CTA is typically a button that, when clicked, goes to a form the prospect can fill out and submit to get something in return; for instance, a newsletter, a report, a product.





 
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