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Marketing campaigns designed around creative or strategic use of a marketer’s database. For instance, if a marketing database has fields in all records for the last time, then the customers attending a seminar or other event sponsored by the advertiser; therefore, they could do a campaign offering a special discount for attendees of the events only.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Marketing campaigns designed around creative or strategic use of a marketer’s database. For instance, if a marketing database has fields in all records for the last time, then the customers attending a seminar or other event sponsored by the advertiser; therefore, they could do a campaign offering a special discount for attendees of the events only.





 
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