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The percent of consumers that remember a specific ad or commercial the day after reading, seeing, or hearing it. More valuable is to ask the consumers whether they remember what ad was featured in the product. If people can’t remember what product was in the ad because it was too funny or entertaining or dramatic, the ad is of little value in brand building and product selling.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The percent of consumers that remember a specific ad or commercial the day after reading, seeing, or hearing it. More valuable is to ask the consumers whether they remember what ad was featured in the product. If people can’t remember what product was in the ad because it was too funny or entertaining or dramatic, the ad is of little value in brand building and product selling.





 
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