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When retailers deliberately move different products or entire sections to different aisles, forcing consumers to wander the store searching for what they want to buy; therefore in the process, making them encounter other goods they might need.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. When retailers deliberately move different products or entire sections to different aisles, forcing consumers to wander the store searching for what they want to buy; therefore in the process, making them encounter other goods they might need.





 
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