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The day when half the orders a direct mail package is going to produce have been received. If you know when doubling day is based on experience; for instance say, 14 days after the mailing drops, then when you reach doubling day, you multiply number of orders received so far by 2 to forecast the total response to the mailing.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The day when half the orders a direct mail package is going to produce have been received. If you know when doubling day is based on experience; for instance say, 14 days after the mailing drops, then when you reach doubling day, you multiply number of orders received so far by 2 to forecast the total response to the mailing.





 
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