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The use of special graphics, such as star bursts or large letters indicating a discount, on the product package or store shelving to call attention to a special offer; e.g., buy a can of soup and get free recipes for using it in cooking.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The use of special graphics, such as star bursts or large letters indicating a discount, on the product package or store shelving to call attention to a special offer; e.g., buy a can of soup and get free recipes for using it in cooking.





 
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