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A formula invented by Mark Ford for writing headlines. It says a good headline is:a. Unique: You haven’t heard it before,b. Useful: It contains a benefit,c. Ultra-specific: Because specifics sell, andd. Urgent: Because response increases when your ad has a sense of urgency.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A formula invented by Mark Ford for writing headlines. It says a good headline is:
a. Unique: You haven’t heard it before,
b. Useful: It contains a benefit,
c. Ultra-specific: Because specifics sell, and
d. Urgent: Because response increases when your ad has a sense of urgency.





 
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