While a premium is a free gift, the prospect gets when he replies to your promotion; therefore, a freemium is a free gift sent to you with the promotion; nonetheless, it is yours whether you reply, buy, or not. Example: free mailing labels or rosary beads inside envelopes carrying fundraising letters; refrigerator magnets used in mailings aimed at home makers.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. While a premium is a free gift, the prospect gets when he replies to your promotion; therefore, a freemium is a free gift sent to you with the promotion; nonetheless, it is yours whether you reply, buy, or not. Example: free mailing labels or rosary beads inside envelopes carrying fundraising letters; refrigerator magnets used in mailings aimed at home makers.