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You get an inquiry. The prospect doesn’t seem a good fit for your business. But, you’re not sure. So, you fulfill their requested for your catalog, brochure, product sample, or whatever else you offered in your promotion. You add the prospect to your database. But then, you forget about them. You don’t follow up because they are not a good lead. You have fulfilled their inquiry, but given them no further attention beyond that.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. You get an inquiry. The prospect doesn’t seem a good fit for your business. But, you’re not sure. So, you fulfill their requested for your catalog, brochure, product sample, or whatever else you offered in your promotion. You add the prospect to your database. But then, you forget about them. You don’t follow up because they are not a good lead. You have fulfilled their inquiry, but given them no further attention beyond that.





 
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