A process for nurturing and upselling a lead with a series of marketing messages until he makes a purchase, and then continuing the series of messages to convince him to buy increasingly more expensive products or services from you.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. A process for nurturing and upselling a lead with a series of marketing messages until he makes a purchase, and then continuing the series of messages to convince him to buy increasingly more expensive products or services from you.