Articles written, usually by low paid and minimally skilled writers, for purposes of giving a company greater visibility on search engines. The writers typically have little or no knowledge of or experience in the subject matter. They quickly create the article by Googling the topic, taking bits and pieces from half a dozen or so articles they find online, and cobbling them together into a new article. Google goulash articles have no new insights or advice and are just a relatively worthless rehash of already published content. No subject matter experts are interviewed by the writer to gain additional knowledge for the article.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing