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The total number of homes viewing your commercials in a given market. To calculate GRP, multiply the number of times the commercial is aired, with the percentage of the audience watching the commercial. E.g. ten commercials with a 7% average share of audience have 70 GRPs.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The total number of homes viewing your commercials in a given market. To calculate GRP, multiply the number of times the commercial is aired, with the percentage of the audience watching the commercial. E.g. ten commercials with a 7% average share of audience have 70 GRPs.





 
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