Names on a mailing list of customers who have purchased recently, usually within the last 90 days. Hotline names usually work best because customers who have purchased most recently are also the most likely to purchase again. This is why there is a premium charger to rent just the hotline names from a list.

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1. Names on a mailing list of customers who have purchased recently, usually within the last 90 days. Hotline names usually work best because customers who have purchased most recently are also the most likely to purchase again. This is why there is a premium charger to rent just the hotline names from a list.