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A mailing list consisting of a company’s active customers, inactive accounts, and prospects. Mailing to a house file typically produces many times more orders than mailing to a rented list. Also known as a house list.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A mailing list consisting of a company’s active customers, inactive accounts, and prospects. Mailing to a house file typically produces many times more orders than mailing to a rented list. Also known as a house list.





 
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