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A small, inexpensive gift placed inside a package as an incentive to purchase the product; e.g. prizes in cereal and Crackerjack boxes, and bubble gum inside packs of baseball cards.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A small, inexpensive gift placed inside a package as an incentive to purchase the product; e.g. prizes in cereal and Crackerjack boxes, and bubble gum inside packs of baseball cards.





 
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