A collection of thousands of independent, inter-connected networks providing reliable and redundant connectivity between disparate computers and systems by using common transport and data protocols. The Internet has revolutionized marketing in several ways. First, by providing instant and cheap delivery of marketing messages and content via e-mail. Second, by making it easy to find information on companies and products using search engines to search for company websites. Third, with analytics software that provides a greater degree of tracking and measurement of marketing results much faster than with print or broadcast promotions.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing