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Classifying leads based on how likely they are to become customers. From best to worst, I rate leads as diamond, gold, silver, and copper. A diamond is a highly desirable potential customer, which we would do almost anything to have. A copper is so suboptimal that we fulfill their inquiry, but do no further follow up.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Classifying leads based on how likely they are to become customers. From best to worst, I rate leads as diamond, gold, silver, and copper. A diamond is a highly desirable potential customer, which we would do almost anything to have. A copper is so suboptimal that we fulfill their inquiry, but do no further follow up.





 
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