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A person who rents mailing lists. You do not pay an extra fee to rent mailing lists from a broker. The list broker gets his profit as a sales commission from the list owner; therefore, you do not pay anything extra when you rent from a broker versus renting directly from the owner. Note: When you need a list you should always go through a list broker rather than a list owner or manager. Reason: the list owner or manager has a profit-motive for getting you to rent his list, regardless of whether it’s the best list for your campaign. The list broker has a financial incentive, or repeat orders, for getting you lists that work for you versus pushing any particular list towards you.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A person who rents mailing lists. You do not pay an extra fee to rent mailing lists from a broker. The list broker gets his profit as a sales commission from the list owner; therefore, you do not pay anything extra when you rent from a broker versus renting directly from the owner.
Note: When you need a list you should always go through a list broker rather than a list owner or manager. Reason: the list owner or manager has a profit-motive for getting you to rent his list, regardless of whether it’s the best list for your campaign. The list broker has a financial incentive, or repeat orders, for getting you lists that work for you versus pushing any particular list towards you.





 
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