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Company A uses Company B’s mailing list without paying a rental fee for it. In exchange, Company B mails to Company A’s list without paying for it. But, the swap is a one-time event, versus as a permanent trade. And it is for an equal number of names from both lists.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Company A uses Company B’s mailing list without paying a rental fee for it. In exchange, Company B mails to Company A’s list without paying for it. But, the swap is a one-time event, versus as a permanent trade. And it is for an equal number of names from both lists.





 
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