These are actually key word phrases with multiple words, and they are very specific. “Cars” is a short tail key word. “1957 Pontiac Indian Chief with V8 engine” is a long tail key word. Long tail key words tend to attract more qualified prospects because they are more focused. And you can buy the clicks with a PPC ad campaign at lower cost than the more competitive short tail key words; e.g. “beer” costs more than “imported German dark brown lager.”

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing