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The activities companies perform to produce, distribute, promote, and sell products and services to their customers. Marketing encompasses four activities known as the 4 Ps: product, price, place (aka distribution), and promotion. The general public sees marketing as synonymous with the last P, promotion.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The activities companies perform to produce, distribute, promote, and sell products and services to their customers. Marketing encompasses four activities known as the 4 Ps: product, price, place (aka distribution), and promotion. The general public sees marketing as synonymous with the last P, promotion.





 
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