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The process of dividing a market into segments whose members presumably think and behave in similar ways. The market for enterprise software might be divided into these segments: CEOs, CFOs, CTOs, systems analysts, programmers, network administrators, and end usersWith each group having its own buying motivations.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. The process of dividing a market into segments whose members presumably think and behave in similar ways. The market for enterprise software might be divided into these segments: CEOs, CFOs, CTOs, systems analysts, programmers, network administrators, and end users
With each group having its own buying motivations.





 
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