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Applied to marketing, this psychological law says that consumers have to buy products that take care of basic needs such as hunger, thirst, shelter, and security first. Once those needs are satisfied, they can become open to buying products that address higher needs such as status, recognition, attention, and self actualization.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Applied to marketing, this psychological law says that consumers have to buy products that take care of basic needs such as hunger, thirst, shelter, and security first. Once those needs are satisfied, they can become open to buying products that address higher needs such as status, recognition, attention, and self actualization.





 
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