That period in a product’s life cycle in which initial rapid sale growth is over and sales have levels off from their peak and are in decline. Whether it takes months or years, the product continues to decline in popularity until sales are so small it is taken off the market.

🎲 Try a Random Question  |  Total Questions in Quiz: 1203  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Modern Marketing Glossary — practice the complete quiz, review flashcards, or try a random question.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. That period in a product’s life cycle in which initial rapid sale growth is over and sales have levels off from their peak and are in decline. Whether it takes months or years, the product continues to decline in popularity until sales are so small it is taken off the market.