To merge multiple mailing lists together and purge the newly created master list of duplicate records or names. That way, you avoid sending multiple copies of your mailing to people who appear on more than one of the lists.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

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1. To merge multiple mailing lists together and purge the newly created master list of duplicate records or names. That way, you avoid sending multiple copies of your mailing to people who appear on more than one of the lists.