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Words or phrases embedded within the HTML code used to create websites. Meta tags almost always contain key words that help search engines find and rank the page. The meta tags are “behind” the text and graphic on the page and therefore nor normally visible to the casual visitor. To view the meta tags on any website, choose the View menu from your browser’s tool bar. Then click on Source. A window will open, revealing the meta tag HTML text. The title meta describes the topic of the web page. The descriptive meta tag is what the user sees when your site comes up in the Google search engine results page during a key word search.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. Words or phrases embedded within the HTML code used to create websites. Meta tags almost always contain key words that help search engines find and rank the page. The meta tags are “behind” the text and graphic on the page and therefore nor normally visible to the casual visitor. To view the meta tags on any website, choose the View menu from your browser’s tool bar. Then click on Source. A window will open, revealing the meta tag HTML text. The title meta describes the topic of the web page. The descriptive meta tag is what the user sees when your site comes up in the Google search engine results page during a key word search.





 
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