Using two or more different marketing channels; e.g. direct mail, telemarketing, e-mail, in a coordinated campaign. Forrester Research reports, “Marketers who have adopted multichannel marketing practices have realized significant business benefits ranging from improved campaign performance to higher return on marketing investments.” Of marketers surveyed by Forrester, 77% agree they will drive more sales and profits by evolving into an effective multichannel marketing company. Other benefits of multichannel marketing as reported by Forrester include increased impressions, higher conversion rates, and improved campaign ROI.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing