Ads deliberately written and designed to look like articles, also known as editorial style advertising. The idea is that consumers responds better to editorial matter, than they do to advertising; therefore, you can increase response by making your ad look like editorial material. Many publications require you to place in small type the word “Advertisement” at the top of native ads.

1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing