Consumers who have recently moved into a new neighborhood. Lists of new movers can be particularly responsive because the new movers need to buy a lot of stuff for their new home and need to find new service providers; i.e. gas station, dry cleaner, pharmacy, grocery store, restaurant, dentist, etc. because in moving they have left their old suppliers behind.

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1. Consumers who have recently moved into a new neighborhood. Lists of new movers can be particularly responsive because the new movers need to buy a lot of stuff for their new home and need to find new service providers; i.e. gas station, dry cleaner, pharmacy, grocery store, restaurant, dentist, etc. because in moving they have left their old suppliers behind.