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A publication’s audience of readers who do not subscriber or buy it at a newsstand or bookstore. They typically get the publication either at the library, or from a subscriber who “pass it along” to them.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. A publication’s audience of readers who do not subscriber or buy it at a newsstand or bookstore. They typically get the publication either at the library, or from a subscriber who “pass it along” to them.





 
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