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An advertising pricing model, also known as pay for performance, in which advertisers pay for their online ads based on how many consumers clicked on the ad. Two of the biggest online outlets for PPC advertising are Google AdWords and Microsoft Bing.

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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing


1. An advertising pricing model, also known as pay for performance, in which advertisers pay for their online ads based on how many consumers clicked on the ad. Two of the biggest online outlets for PPC advertising are Google AdWords and Microsoft Bing.





 
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